High-Impact Sales – The Complete Sales Course

Programme Overview

Successful sales professionals understand that selling is not just about pushing products but about creating value for customers. This course is designed to equip participants with the tools and techniques necessary to improve their sales performance, close more deals, and build long-term customer relationships. It covers the entire sales process, from prospecting to closing, and focuses on customer-centric selling techniques, effective communication, persuasion, and negotiation skills.

Course Objectives

By the end of this course, participants will:

• Create an action plan and prioritise tasks to maximize selling effectiveness.
• Master the entire sales process to consistently deliver results.
• Adopt skills and techniques that enhance the customer experience.
• Utilize a customer-focused selling approach to close more deals in less time.
• Proactively manage key accounts to drive additional sales.
• Effectively organize their schedule to achieve sales goals and build a strong pipeline.
• Apply persuasive sales and negotiation techniques to win more customers.
• Develop effective sales communication skills to engage and influence clients.

Course Content

• Sales Process Mastery
• Prospecting for Business; Breaking Fallow Grounds
• Communication and Interpersonal Skills Development
• Soft Skills for Sales Effectiveness
• Dealing with Different Types of Customers
• Principles of Persuasion and Negotiation to Increase Sales Effectiveness
• Creating a Customer-Focused Sales Team
• Data Analysis for Sales Optimization