Corporate Culture and Performance: Building/Managing the Innovation Culture

Programme Overview

In today’s competitive global business landscape, organisations must prioritise growth through innovation and creativity to ensure long-term sustainability. This course will help participants explore the various values and beliefs that shape the norms of expected behaviour within their teams. Participants will gain insights into how organisations can actively promote these values and principles, fostering a culture that encourages creativity and drives innovation. By understanding the interplay between organisational culture and employee behaviour, attendees will be better equipped to implement strategies that support sustainable growth and a dynamic work environment.

Course Objectives

• Examine the influence of corporate culture on innovation.
• Understand how corporate culture drives and enhances innovation.
• Recognise how the performance of organisations with a proactive culture that stimulates risk-taking activities, and creativity and tolerates error is superior to the performance of companies that do not.
• Understand why culture is important for innovation.

Content

• Introduction to Corporate Culture
• Culture and Innovation in the Workplace
• Managing the Innovative Culture
• The influence of culture on Innovativeness