Business Writing for Impact in The Workplace

DON’T LET YOUR WRITING HOLD YOU BACK.

When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

The Business Writing Clinic gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.

This programme will help you (1) push past writer’s block; (2) grab–and keep–readers’ attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage.

Objectives

• You will identify specific presentation techniques for various business documents, including letters, memos, e-correspondence, reports, proposals, and the methods of preparing these documents for your intended audience.
• Be able to communicate to your audience effectively.
• Find it easier and quicker to write for business purposes.
• Feel confident choosing and maintaining an appropriate tone.
• Know how to create clear, cohesive, concise and accurate documents.