The Phone Selling Skills training teaches sales organizations and people to stop “pushing” their products and start “pulling” customers.  The program focuses on building trust and learning to motivate customers by cultivating a deeper understanding of their needs even when not face-to-face.  When customers face risky buying decisions, they prefer to deal with people they know.  They want people they like and trust to help them work through the buying process.  Customers want a relationship, not just a transaction.