Digital Marketing

Programme Overview 

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers. 

Course objective  

• Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals. 

• Learn to evaluate and choose appropriate web analytics tools and techniques.  

• Understand frameworks and approaches to measuring consumers’ digital actions 

• Earn familiarity with the unique measurement opportunities and challenges presented by New Media 

Content 

• Overview of digital marketing 

• Email Marketing 

• Copywriting 

• Search Engine Optimization 

• YouTube marketing 

• Facebook Marketing 

• Instagram marketing 

Please note that our curriculum can be customized to fit the request