Connecting with your Audience

Programme Overview 

To get your coworkers on board with your ambitious vision for the future of your company is not enough, a critical leadership competency is the capacity for persuasive communication and influence over others. The complexity of “influencing” is frequently missed by conventional and common-sense theories of communication and persuasion.  

This course will improve your ability to communicate effectively in many situational and cultural circumstances through structured learning activities (video lectures, quizzes, discussion prompts, and written evaluations), transforming you into a highly effective leader. 

Course Objectives  

• Understand the power of storytelling as a persuasive communication tool. 

• Learn when and where to use storytelling to effectively promote your brand, organization, products, or services. 

• Discover how storytelling resonates emotionally with customers, winning both their hearts and minds. 

• Identify the key components of an engaging, compelling, and persuasive brand or business story. 

• Explore the best possible outcomes and endings for both you and your customers. 

Content 

• Understanding the concept of storytelling  

• The role of storytelling in modern marketing 

•  How to create a story your people want to tell, and customers want to hear 

• Expert storytelling tips that boost outcomes and avoid mistakes 

•  Connecting with people: Developing authenticity and building rapport  

• Talk the talk: Creating impressions and guiding influential conversations