Marketing in a Digital World is a 2-day programme from where you learn how companies can tackle digital transformation and drive innovative marketing strategies through customer-centricity.
Although the impact of digitization is not new, the digital economy is entering a new age that presents unprecedented challenges – but also many opportunities for executives. Digital tools and trends are invading the business environment, provoking signiﬁcant changes in the way we communicate, consume, work, buy and sell. In many cases, these trends profoundly disrupt industries and change the way companies do business.
The programme will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company.
WHO SHOULD ATTEND:
- Senior-level executives with at least 10 years of management experience who work in large organisations, including governmental, nongovernmental, and non-proﬁt organisations.
- Entrepreneurs and Business Founders with Companies based in West Africa with annual revenues between US$150,000 and $15 million.